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STEM BATON ROUGE
Turning Community Impact Into Scalable Visibility and Growth
THE CHALLENGE
For years, STEM Baton Rouge delivered impactful, hands-on programming for students and families but its visibility did not reflect the true scope or scale of its work.
As a result:
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Program awareness lagged behind impact
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Opportunities to attract sponsors were being missed
THE STRATEGIC APPROACH
Our strategic work focused on:
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Defining clear messaging that centered families
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Aligning content with organizational goals for attendance and partnership growth
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Establishing consistency across platforms to build recognition and trust
Once alignment was established, we translated strategy into execution through:
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Purpose-driven storytelling
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Consistent, targeted content
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Promotion designed to convert awareness into action
85%
INCREASE IN PROGRAM AWARENESS
120%
GROWTH IN SOCIAL MEDIA ENGAGEMENT
3X
RISE IN EVENT REGISTRATION & ATTENDANCE
